Managing the sales, business development and growth tracks for SIEMENS Electrification & Automation products portfolio in the kingdom for more than 19 years.  

Harvesting the vast experience in the field of power protection & control starting with filed services followed by customer support and applications consulting ended by full management and business development of the products business in the kingdom. With a long experience of customer demand handling and managing large volume demands, a great deal of control, development, supervision and continuous improvement skills has been acquired towards sustainable growth via diverse and channeling disruptive markets.  

Leading the digitalization mission in power sectors of the kingdom with the state of art technologies and revolutionary automation capabilities of SIEMENS portfolios. Aiming the visionary achievable targets for reliable, efficient, and transparent power transmission, distribution and consumption in the most sustainable approach for the kingdom vision 2030 and far beyond.