Sami Haroun is one of the region’s foremost experts in Fixed Assets and Asset Lifecycle Management, serving as a trusted advisor for organizations managing high-value, large-scale asset portfolios. With over 13 years of experience delivering Fixed Assets Management solutions and leading major projects across MENAT, he has helped banks, government entities, and leading enterprises unlock hidden value, ensure compliance, and optimize capital efficiency. From developing strategies to deploying robust FAM systems such as Mojodat, SPAN, Equip, Invensol, Oracle, SAP, and MS Dynamics, he transforms complex asset bases into streamlined, insight-driven operations. Known for building impactful partnerships and delivering comprehensive commercial strategies, his proven track record demonstrates that when assets matter most, he makes them work smarter, harder, and better for the business.